SEO

Your traffic didn’t drop because your SEO got worse. It dropped because Google started answering the question itself. AI Overviews now sit on top of results for informational queries, summarizing answers from multiple sites. The user gets what they need without clicking anything. Studies keep showing the same pattern: when an AI Overview appears, click-through

Short answer: SEO in 2026 still works — but the playbook changed. AI Overviews now answer simple queries directly, so winning strategies focus on original research, first-hand experience, topical authority, and technical excellence. Keyword stuffing, thin content, and mass-produced AI articles are dead. Key Takeaways AI Overviews reduced clicks for simple informational queries — but